Sponsored by:

Sponsorship

Reach 20k software and security professionals a day with a troyhunt.com sponsorship

Sponsorship of troyhunt.com is available to those who wish to reach an audience of 20k global readers spending 15k hours per day reading my content. My readers are primarily technology professionals working in software development and security disciplines across all levels of organisations. I've elected to turn to sponsorship rather than traditional ads because it's a much better experience for all involved.

The troyhunt.com reach and audience

Traffic obviously varies based on what's typical and how much attention my writing achieves, but it's typically within the order of 20k unique visitors a day as measured by CloudFlare. At peak periods of interest, it can be as high as 450k in a day. An average user spends 45 seconds on the site and views 1.2 pages.

Beyond traffic measured to the website, there's also extensive use of the RSS feed by both news readers and services which consume from it to deliver blog posts directly to subscribers' inboxes via the IFTTT recipe.

My writing is frequently featured in online, print, radio and television media including the world's largest publications as listed on the media page.

Demographics

My demographic is spreads across a global audience with the top countries over the 12 months to October 2016 being represented as follows:

Country % of sessions
United Kingdom United States 35%
United Kingdom United Kingdom 13%
Australia Australia 5.3%
Germany Germany 4.5%
Canada Canada 4.2%
India India 4.2%
Netherlands Netherlands 2.5%
France France 1.8%
Sweden Sweden 1.6%
Brazil Brazil 1.3%

Age demographics show that 72% of my audience is between 25 and 44:

Age range % of sessions
25-34 44%
35-44 28%
18-24 13%
45-54 9.5%
55-64 3.0%
65+ 1.4%

Expectedly for the industry, gender is heavily biased towards males (anecdotally, women seem to be even less well represented in security than in general tech):

Gender % of sessions
Male 89%
Female 11%

All demographic stats are based on Google Analytics.

Positioning of the sponsorship

Sponsorship is typically measured in weekly terms and includes the sponsor's message in a prominent yet non-obtrusive position at the top of each page:

Sponsorship on normal page

The positioning is equally prominent on the smaller screen:

Sponsorship on mobile page

It also appears in the RSS feed which surfaces the message in both RSS readers and other consumers of the feed such as the email subscriptions via IFTTT:

Sponsor message in email

The sponsor message

The sponsor message may be up to 140 characters long and is positioned after the "Presently sponsored by" text to ensure transparency. The entire message is then hyperlinked to a resource of the sponsor's choosing. It should be accurate, direct and in keeping with the candid, transparent fashion in which I run the site.

Sponsor promotion

The sponsor is thanked at the start of each week via both my Twitter account and Facebook account with a combined following approaching 50k people. They're also mentioned in my weekly update recording which is produced as both video and audio, the latter produced as a podcast. I actively engage with as much of my audience as possible and am happy to direct them to the sponsor for any queries they may have.

I'm also happy to do podcasts, interviews or get involved in other promotional activities with sponsors over the course of the sponsorship period.

Sponsor selection

Unlike traditional ads which I had little control over, a sponsor appearing on this site is a direct relationship between them and myself. Their message appears prominently alongside my content and as a result, it's important that I'm endorsed in what it is the sponsor does and this may mean that some sponsors aren't a good fit for the site.

Pricing

Pricing is POA whilst I work out the sweet spot for sponsorship. I'm inviting weekly terms but am happy to incentivise longer periods or come to other arrangements where they're in the best interests of the sponsor, my audience and of course myself.

Frequently asked questions

For anything that's not already covered here, please get in touch and I'll be happy to answer any questions.

How do I get in touch?

Reach out via my contact page, preferably via the email address there.

Can I add a third party tracker?

One of the goals of sponsorship was to move away from trackers which much of my audience eschews for privacy reasons.

Can I add markup to the sponsor message?

Italics is fine, anything else is a discussion to be had around aesthetic continuity and not appearing spammy.

Can I use marquee or blink tags?

Nice try. No.